Prime location

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An important asset management centre in Europe

Switzerland is one of the largest centres for asset management in Europe and globally. Asset management is a key pillar of the Swiss financial centre next to the traditional strengths in the banking and insurance business. Swiss asset management firms successfully manage the savings and pensions of millions of people in Switzerland and abroad.
In terms of assets under management, Switzerland is the fourth largest asset management location in Europe. Considering assets under management per capita, Switzerland holds the top position globally among all major asset management locations.

AUM pro Land in Europa EN
Source: efama, Asset Management in Europe, May 2020. Based on 2019 year-end figures

One the one hand, this success is based on Switzerlands reputation as a solid financial centre combined with its world leading position as an innovation hub. On the other hand, Switzerland is one of the most attractive and competitive places for doing business in the world and has been among the top 5 in the Global Competitiveness Report of the World Economic Forum since 2009. Not only that, in numerous rankings across a wide range of different categories, from quality of life to education, it is invariably to be found at the head of the field.