Unlocking the potential of alternative data in finance is like discovering hidden treasure. By tapping into unconventional data sources - such as social media trends, satellite imagery, and transaction data - investors can uncover unique insights that traditional data might miss. Furthermore, alternative data is essential in the process of internalizing new, little understood risk, like, e.g., nature risks. Looking at three cutting-edge research projects, we will explorer the alternative data landscape and unearth its treasures.